Hereford is considered a sustainable breed of cattle and is naturally muscular with high quality meat. Charrua Hereford cattle grow up in Uruguay on pastures and natural areas, where they roam freely all year round. Due to the freedom of movement and the grass that the cattle eat, the meat gets a beautiful red colour. The grain lining makes the meat beautifully tender.
The breed originates from the south-west of England in Herefordshire and emerged in the second half of the 18th century. It is a naturally strong breed, with high resistance. They can remain outside all year round without any problems. Uruguay has a temperate climate with warm summers and cool winters, so excellent living conditions for them.
Health problems are almost non-existent in this strong breed. Due to their robust build and good health, the animals have a high life expectancy. They calve without any problems and little or no human assistance is required. They have a calm character and are not stressed, which contributes to the delicious taste of Hereford beef.
In the final phase they are kept on feedlots, where they are fed grain for at least 120 days. The movement on the pampas in combination with good nutrition ensures very tender and tasty meat.
Fun fact: Herefords are recognizable by the white head, the white dorsal stripe on the neck and withers and the white legs. Furthermore, they are coloured red.
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