Uruguay strong in cattle breeding
Charrua gives you the unique combination of the quality from South America and the taste of grain fed beef.
South American beef is popular. Brazil, Argentina, Paraguay and Uruguay are the South American countries known for their beef.
Over 3 million people live in Uruguay and the number of beef cattle nearly triples that. With an area of 176,000 km² Uruguay is the second smallest country in South America but still almost twice as large as Portugal. Nearly 80% of the total area is used for livestock. With an average of 1 animal per hectare pasture, livestock breeding in Uruguay is extensive.
Uruguay has a longstanding tradition of meat production and export and has strict animal welfare requirements.
What is so special is that Uruguay is taking over its big brothers and neighbouring countries Brazil and Argentina regarding continuous improvement of quality and providing service in line with international market demands and consumer wishes. This makes Uruguay the preeminent country of choice for grain fed South American beef.
Cattle in Uruguay live in a true paradise. The fertile land, spacious green plains, an abundance of rivers and brooks and a moderate climate provide ideal circumstances that guarantees animal welfare.
The cattle live, under the watchful eye of proud gauchos, in herds on pastures. Calves are also part of the herd and therefore stay with their mother for a long time.
Stress is avoided as much as possible – also during transport. All possible precautions are taken to keep the animals in top condition. Regular veterinary check-ups are part of this.
On the pampas the cattle feed on what nature has to offer. The cattle only get at least 120 days of especially composed fodder with grain as the main ingredient in the final stage
Production in the feed lot takes place under strict health and food inspections. The cattle feed is high in energy and easy to digest. Grain feeding allows for beautiful intramuscular fat. The meat becomes tender, lightly marbled and gets a pure taste.
A result highly appreciated by both the market and consumer!
Uruguay is known throughout the world for its high quality tasteful beef. It all starts with breed, living conditions and feed. Food safety also plays an important part in the quality of the product.
In Uruguay the quality of the product is checked and guaranteed in all stages of production.
From attentive gauchos in the field to using modern technology for product checks, each detail in the production process is constantly guarded.
Slaughterhouses meet the strictest international guidelines by implementing advanced technological developments.
An electronic information system of the meat industry and total traceability of the beef are part of Uruguay´s strengths.
Uruguay has various (certification) institutes ensuring the observance of these aspects.
Breed and living circumstances determine the meat’s flavour
Charrua allows you to choose between Hereford, Angus or even Wagyu beef. Hereford and Angus are both originally British breeds. Wagyu has it’s origin in Japan.